With a strong brick and mortar presence, a beauty supply client wanted to sell more products online. They needed consistent brand guidelines, an easy-to-manage ecommerce site, and an effective content marketing strategy.
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One of the goals of the Epionce site was to make it possible for the client to better modify content themselves without needing to consult a web developer each time a change was needed. To solve this, we migrated the website from a custom eCommerce platform to WooCommerce, a widely-supported and user-friendly eCommerce solution that plugs into WordPress.
Not only does WordPress allow the client to add and modify marketing content themselves, but WooCommerce further gives them the ability to add and edit new products, adjust product sales and promotions, control user access, and much more - all through a friendly, easy-to-use interface - all things that weren’t possible in the previous iteration.
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To make Epionce providers easier to find, we implemented geolocation services on the website. This allows shoppers to quickly find all relevant locations that sell Epionce products based on their current location from both their desktop and mobile devices.
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Based on the new Epionce brand guidelines used for print, we created a digital brand guide to ensure consistency across the entire Epionce brand. These styles are used across the website, digital advertising, sales promotions, digital marketing, and shop email templates.
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