Design products people love.
User experience is everything. Identify and solve the right problems by understanding your users.
What is user research?
The goal of user research is to identify and solve the right problems.
User research benefits every stage of product design and is a critical step in the UX design process.
Context is Critical
Through research, UX designers and stakeholders gain context—an understanding of users' pain points, motivations, needs, and behaviors by using different observation techniques and methodologies. The ultimate goal is to stay close to the users to identify, empathize, and select the most valuable opportunities to address and problems to solve within the context of the existing or future product (release).
Reducing Risk
Insights collected through UX research give product teams the perspective they need to make informed decisions and successfully build user-centered products. Without research, teams are forced to operate on assumptions that introduce substantial risk into the product development process. This often results in building unwanted features, ineffectively designed products, and, ultimately, a lack of product-market fit.
Maximizing ROI
Like UX design, user research delivers massive returns on investment when performed effectively. Testing designs directly with users before beginning development results in development cost savings and substantially more useful products. Companies cannot afford to skip this step.
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Design Thinking Process
Understand your users, challenge assumptions, and test before launching your product.
Research
Conduct research to empathize and understand your users and their problems.
Research
Define
Compile research and insights to define where the problems exist.
Research
Research
Brainstorm and generate ideas. Highlight areas ripe for disruption.
Ideate
Prototype
Build real representations of your ideas.
Research
Research
Implement the product and conduct testing with your users for feedback
Test
Implement
Launch the product. Repeat step one for the next release.
Research
32% of customers would leave a brand they loved after just one bad experience.
Build the right thing
Product building is an iterative cycle of listening, learning, changing, and making improvements through understanding user needs and customer feedback.
For years, the most successful companies have known that the user experience directly impacts their bottom line. Their success isn't by chance; they continuously take their product “out of the box” and test it with actual users. They’re aligning solving user pain points with business goals to achieve a positive user experience that meets their goals.
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Build it the right way
Are users satisfied with the way your product works and can they use it as intended? Are there any significant likes or dislikes? Where are they getting stuck or confused?
Online competition is far different than your brick-and-mortar competition. Users can leave your site, app, or feature at any time and find your top competitor’s in seconds.
Researching the user experience is one of the only ways to ensure the user remains engaged and satisfied as they complete your business goal. Our clients may need direction for their next build or current product. User research uncovers findings early on, making it easy to adjust when necessary.
At Ventive, we aren’t going to tell you NOT to make your product but, we will make sure it’s solving your users’ problems.
→ Have our experts start working on your project today
Why Your App Needs a Great User Experience
Mobile devices are becoming increasingly important to users, and organizations must deliver a reliable, consistent user experience to remain competitive.
90%
of users stopped using an app due to poor performance
30%
of users would spend more money with a business with a good mobile app
65%
of users expect app performance to increase over time.
User Research & Design Impact
Your client wants a feature. But why? Do your users actually need it? These are questions you should be asking yourself and your stakeholders at every step of the design process.
You and your team are not even close to a representation of the user base you are hoping to cultivate for your product to be successful. You and your team may use the product and have valid insights, but relying on your insights when you are so close to your product cannot give you the full picture.
→Identify what your users want with our experts
We take great risks in the development and launch of our site/product/feature if we first don't test with our current or potential users. You really have no idea until launch how your users will interact with or feel about the designs.
Researching early and often reduces the chances of needing to redesign, redevelop or relaunch a product which could be disastrous to the budget. It lowers assumptions by showing you exactly what your users think, feel, and how they interact with your product from the beginning.
→Identify what your users want with our experts
The most successful companies are not overlooking UX research or design. The reason being is you’re not selling to computers, you are selling to humans and UX design is just that— designing for humans while they interact with your product, site, or feature.
By humanizing the data collected through testing, you can understand user behaviors, motivations, goals, and expectations to make better, data-informed decisions. Problems users encounter during an interaction with your product can be turned into actionable insights.
→Identify what your users want with our experts
You are a user, but you are not your user
Your client wants a feature. But why? Do your users actually need it? These are questions you should be asking yourself and your stakeholders at every step of the design process.
You and your team are not even close to a representation of the user base you are hoping to cultivate for your product to be successful. You and your team may use the product and have valid insights, but relying on your insights when you are so close to your product cannot give you the full picture.
→Identify what your users want with our experts
Risk mitigation
We take great risks in the development and launch of our site/product/feature if we first don't test with our current or potential users. You really have no idea until launch how your users will interact with or feel about the designs.
Researching early and often reduces the chances of needing to redesign, redevelop or relaunch a product which could be disastrous to the budget. It lowers assumptions by showing you exactly what your users think, feel, and how they interact with your product from the beginning.
→Identify what your users want with our experts
Design with the human in mind
The most successful companies are not overlooking UX research or design. The reason being is you’re not selling to computers, you are selling to humans and UX design is just that— designing for humans while they interact with your product, site, or feature.
By humanizing the data collected through testing, you can understand user behaviors, motivations, goals, and expectations to make better, data-informed decisions. Problems users encounter during an interaction with your product can be turned into actionable insights.
→Identify what your users want with our experts
Avoid cognitive biases with UX research
Another reason for performing user research is to eliminate biases, which typically cause user-hostile design. This kind of cognitive bias occurs unintentionally, and removing them allows you to improve the quality of data you can gain through user testing.
Speak to users early and consistently to understand their mental models, remove preconceived ideas from the process, and improve your product.
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Questions Ventive UX researchers use to identify and avoid cognitive biases:
- "What are our assumptions?"
- “Is there any evidence that the user will use this as we assume they will?"
- "What are the anecdotes or coincidental pieces of information we hold? How can we challenge them?"
OUR DIFFERENCE
Incorporate users’ real feedback into your UX/UI designs
There are many ways to conduct user research, and when it comes to your users, you may wonder which method will give you the best information.
Each type of research uncovers very different insights. To get a full picture of the user experience, you need to understand what's happening as the user makes decisions and why. Use the different types of research in tandem for the best results.
At Ventive, usability testing and user interviews are two of the top methods we use to gain in-depth insights into user behaviors with a human-centric and empathetic perspective.
01
RESEARCH METHOD
Usability testing
If you had to choose only one research method, make it usability testing. Usability testing helps designers, researchers, product owners, and marketing teams uncover, understand, and predict how real people will use their products and services.
When it comes to testing design ideas, usability testing early in the process allows you to test anything from a basic wireframe to fully fleshed-out prototypes.
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02
RESEARCH METHOD
User interviews
Interviews are a great way to stay within budget while still getting valuable insights into the user’s attitudinal behavior.
Users are human and often have complex emotions and experiences. By having discussions, interviewers can observe body language and verbal cues while asking open-ended questions. Use follow-up questions in interviews to discover insights you might have otherwise missed.
Open-ended questions look like:
“Tell me where you would go next.”
“What do you think that icon means?”
“What do you want to do next?”
“If you wanted to go to the home page, how would you find it?”
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OUR DIFFERENCE
Together, we can design a solution that can make the difference
Working with our award-winning team is the shortcut to reaching your product goals.
53%
of consumers feel brands fail to meet their experience standards
$6.8 billion
of consumers feel brands fail to meet their experience standards
Our Process
At Ventive, we work in an Agile environment. This process was created for development teams and is not always easy to fit the standardized UX testing or processes. We overcome this by focusing on the current problem spaces and matching a methodology that will bring the most value while also fitting the constraints of budgets and project timelines.
The important part is close collaboration between stakeholders, product owners, developers, and even support teams that will field the initial feedback from users.
When you expand your definition of user experience research to encompass every area of your business, your company will be better equipped to meet your users' needs and give them an experience that keeps them coming back.
Prep for Tomorrow
Trust from visionaries like you is how we’ve been honored as one of the nation’s fastest growing companies, five years and counting!
More Insights
What's reshaping your industry? Learn more about the latest trends and insights on user research and design.
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UX Tips from Our UX Designers
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Your Complete Guide to User Research
Stop wasting time and money on assumptions—know what your users want ahead of time. Through user research and design, you can gain an understanding of your users' pain points, needs, and behaviors.
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