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Case Study: Medical Supply Shake-Up

Pure Vita founders couldn’t serve more clients until they solved their business pain point—a tedious manual ordering process that consumed man-hours and delayed orders. 

  • Pure Vita’s custom ordering portal allows caregivers and clients to manage and confirm their orders from one simple user interface.
  • By removing the middleman, Pure Vita was able to increase their orders by 8x, thereby positioning themselves to dramatically increase their market share.

Manual Ordering Process Contributes to Supply Chain Issues

The Durable Medical Supply industry is a crucial, life-saving one. Patients with chronic or terminal illnesses who need regular DME supplies deal with delivery delays, incomplete tracking information, unhelpful customer service representatives, and more — sometimes on a daily basis. Persistent supply issues can impact a patient’s health if they can’t access their supplies on time. With competition on the rise as companies merge to become bigger conglomerates, personalized customer service is disappearing. 

DME is typically a bureaucratic industry, making it hard to get in touch with providers while often waiting weeks for insurance approvals. If something arrives damaged or if the device has stopped working, the manufacturer may need to send out their own technicians, which again, takes more time. Since many of these devices are built specifically for the patient or otherwise not available in a regular store, patients have no choice but to wait.

Much of the current DME ordering process is manual, which can lead to inconsistencies or unreliability. By having to send email tracking numbers and order confirmations for each order to customers, the process becomes lengthy and increases the opportunity for mistakes.

Ventive’s Automated Solution

Pure Vita enlisted the help of Ventive to develop a custom portal that allows its users to connect with medical suppliers all from one single simple-to-use web application. This not only takes the guesswork out of ordering and processing the orders, but it also provides a comprehensive dashboard where users can see vital information like tracking numbers, delivery dates, confirmation numbers, and more. 
Ventive developers created the custom portal with these four points in mind:

1. Automating manual and repetitive tasks.
2. Becoming the central hub for all things DME.
3. Ensuring orders are accurate.
4. Keeping customers up-to-date on delivery information.

Pure Vita is quickly growing as they take their custom-built solution and innovate the medical supply industry. Their focus on creating a long-lasting solution is fueled by a passion to improve the quality of life for their clients and those that care for them.

With the new-founded capacity, Pure Vita Co. has big aspirations of not only growing their supplier and facility network, but also expanding options within the product to help service patients even better. Having Ventive on standby to help improve and enhance the product really gives the Pure Vita Co. founders the opportunity to bring their biggest ideas to life.

The Results

Industry professionals using the Pure Vita solution have seen an immediate impact. By creating a technology solution that is easy to use, Pure Vita gives power back to patients and care coordinators by providing these self-service features. Pure Vita has streamlined the complex DME industry.