Optical coaching goes digital

Spexy is an optical coaching company founded by Kayla and Rook Torres. It helps independent and multi-location optical practices make smarter decisions about which eyeglass frames and sunglasses to stock, display, and sell.

Spexy coaches around 250 active locations, using each practice's own sales and inventory data to provide personalized recommendations. But as the business grew, one part of its process became increasingly difficult to scale: building each coaching assessment by hand.

Spexy returned to Ventive to rebuild its platform, automate the reporting process, and give its coaching business room to grow.

Problem: Every coaching assessment required 2.5 to 3.5 hours of manual work across three people.

Solution: We rebuilt FrameTurn into an interactive coaching portal that reduces assessment creation to 5–20 minutes.

Result: 137 digital assessments delivered in an estimated 11–46 hours of work, compared to 343–480 hours using the previous process.

The problem

Manual report building

Spexy's coaching centers on a simple but important question: Which frame brands are earning their space on a practice's wall, and which ones aren't?

Answering that question meant turning each practice's sales and inventory data into a detailed, personalized assessment. But the process behind those assessments was almost entirely manual.

Practices entered their monthly sales and inventory data into FrameTurn, an older platform that was no longer being maintained and had started to degrade.

From there, the team exported the data into an Excel workbook containing around 15 tabs, built pivot tables and charts, captured screenshots, and recreated everything in Canva. The finished product was a 10- to 15-page, magazine-style assessment tailored to each practice.

But formatting was only part of the work. Kayla also had to analyze the numbers, identify what needed correcting, calculate the recommended inventory adaptations, write out each coaching recommendation, and document everything in a Google Sheet.

Each assessment took approximately 2.5 to 3.5 hours across three different people. The process was time-consuming, involved multiple handoffs, and left plenty of room for typos and errors. It also made it difficult for Spexy to scale its coaching services without adding more people and hours to the reporting process.

The solution

Interactive assessments

Spexy initially approached Ventive with a straightforward request: automate the reporting process so a practice's data could be turned into a branded PDF without hours of manual work.

But as we learned more about how Kayla created her assessments and how practices used them, we saw an opportunity to do something more valuable.

Rather than simply automating the creation of a static PDF, we could turn the assessment itself into an interactive coaching experience.

We rebuilt the platform as FrameTurn 2.0, giving every practice its own portal to enter monthly frame inventory, sales, and pricing data. The platform organizes that information into interactive charts and assessments that show which brands are performing, which are underperforming, and where practices have opportunities to improve.

Kayla works within the same platform to review the data, provide coaching recommendations, and publish assessments directly to each practice. Each assessment also provides a clear reference for coaching items and their corresponding action steps. Practices can explore their results, act on recommendations, or defer decisions to the next reporting period.

One of the biggest challenges was balancing structure with creative freedom. Kayla is a designer at heart and was accustomed to having complete control over the look and feel of her reports in Canva. We needed to preserve that flexibility while introducing a more structured workflow that would eventually allow other coaches to create assessments as well.

The platform also needed to accommodate practices of different sizes, with charts that could adapt whether a location carried 10 brands or 50. To make the transition as seamless as possible, we built CSV import tools for existing data and a custom API to migrate practices from the previous system into FrameTurn 2.0. The platform uses TypeScript and Chart.js for its interactive experience, Postmark for email delivery, and is transitioning to a Laravel backend.

Services utilized

● App Development

● Custom API Integration

● Maintenance & Support

The results

Hours back, fewer errors

Development began in February 2026, and FrameTurn 2.0 officially launched in September 2026.

Since launch, Spexy has delivered 137 digital assessments through the new platform. Previously, each assessment required approximately 2.5 to 3.5 hours of work across three people. Today, the same process takes just 5 to 20 minutes and requires only one person.

Across 137 assessments, that translates to an estimated 343–480 hours of work using the old process, compared to approximately 11–46 hours with FrameTurn 2.0. Even using the most conservative estimates, that's nearly 300 hours saved.

But the impact goes beyond time savings. Kayla and her team can now:

● Create assessments faster: Generate assessments with significantly fewer typos and errors.

● Respond to members sooner: Quickly access practice data and answer questions without manually rebuilding reports.

● Deliver clearer coaching: Give practices a centralized reference for coaching recommendations and the action items needed to implement them.

Practices also get an interactive view of their performance instead of a static PDF, while Spexy has a repeatable process that can support more locations and additional coaches without increasing the reporting workload at the same rate.

Our work with Spexy continues beyond the initial launch. We provide ongoing maintenance and improvements based on feedback from practices, including efforts to simplify the monthly data-entry process.

Looking ahead, the next step is integrating FrameTurn with the electronic health record systems practices already use. This would allow frame sales data to flow directly into the platform, reducing manual entry even further.

A partnership built on understanding

For Spexy, choosing Ventive wasn't just about finding a development team. It was about finding a partner who understood the business, could communicate effectively, and could turn ideas into practical solutions.

Kayla originally connected with Ventive through its work on PracticePal. When it came time to revisit FrameTurn, "Ventive's understanding of the project and their vision for how AI could create new opportunities helped bring the project back to life."

"As Ventive became the primary point of contact, their technical knowledge, communication, and problem-solving helped strengthen the partnership."

"I really respected the knowledge that Ventive had and the way they communicated. It was far more advanced than what we had experienced with previous developers."

"When Josh became our point of contact, his thorough knowledge of harnessing AI, ability to communicate with my team, and willingness to figure out and solve problems has made choosing to partner with Ventive one of the very best decisions!"

Kayla Torres, Co-founder, Spexy