Ventive’s Client In-Shape Fitness Wins Big for Best Scalable Brand Architecture

We’re thrilled to share that our client In-Shape Fitness just took home the award for Best Scalable Brand Architecture in the 2025 ButterCMS Ecommerce Experience Awards. This award honors brands that drive growth through smart expansion—whether through franchises, white-labeling, or acquisitions. We couldn’t be more proud to be a part of the team behind it.

A Brand System Built to Flex

With 63 clubs across 16 regions, In-Shape needed more than a great website—they needed a dynamic content strategy that could grow with them. That’s where Ventive came in. We worked closely with their team to develop a content infrastructure that was nimble, consistent, and scalable—all powered by ButterCMS.

What Made the Architecture Award-Worthy?

1. Reusable Content Blocks

   We created flexible, reusable components for classes, events, promotions, and schedules. This meant less time building, more time doing.
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2. Localized Content, Centralized Control

   From Fresno to Fairfield, In-Shape teams can easily launch custom content for each region or club—without reinventing the wheel.
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3. Speed Without Sacrificing Consistency

   Launching a new promotion or campaign across dozens of locations? It happens fast, without developer bottlenecks. The system allows for non-technical teams to move quickly while staying on-brand.
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4. Smart Multi-Location Strategy

   Each club gets a tailored experience, but the overarching brand remains unified. It’s a content strategy designed for consistency.

At Ventive, we believe the best digital experiences happen through partnership. This project wasn’t just about deploying a CMS or optimizing workflows—it was about co-creating a brand architecture that supports long-term growth.

Awards are great, but seeing our client succeed at scale? That’s the real win.
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