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Case Study: Medical Supply Shake-Up

Pure Vita founders couldn’t serve more clients until they solved their business pain point—a tedious manual ordering process that consumed man-hours and delayed orders.

  • Pure Vita’s custom ordering portal allows caregivers and clients to manage and confirm their orders from one simple user interface.
  • By removing the middleman, Pure Vita was able to increase their orders by 8x, thereby positioning themselves to dramatically increase their market share.
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Manual Ordering Process Contributes to Supply Chain Issues

The Durable Medical Supply industry is a crucial, life-saving one. Patients with chronic or terminal illnesses who need regular DME supplies deal with delivery delays, incomplete tracking information, unhelpful customer service representatives, and more — sometimes on a daily basis. Persistent supply issues can impact a patient’s health if they can’t access their supplies on time. With competition on the rise as companies merge to become bigger conglomerates, personalized customer service is disappearing. 

During the coronavirus pandemic, medical supplies like oxygen tanks, masks, and ventilators became crucial to saving lives, and a shortage led to longer hospital stays and more fatalities. The pandemic made patients and medical professionals understand the tenuousness of the DME supply chain, and what can happen when the delivery of essential medical supplies is delayed. 

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Pure Vita Founders Leave Behind Manual Process

DME is typically a bureaucratic industry, making it hard to get in touch with providers while often waiting weeks for insurance approvals. If something arrives damaged or if the device has stopped working, the manufacturer may need to send out their own technicians, which again, takes more time. Since many of these devices are built specifically for the patient or otherwise not available in a regular store, patients have no choice but to wait. 

There are three main problems that create a negative reputation for the DME industry:

  1. Delays in service or deliveries
  2. Poor customer service
  3. High costs

Improved Business Process Through App Development

After having worked in healthcare, Pure Vita owners had a big-picture view of these issues, and their entrepreneurial spirits told them that there had to be a better way. They began to put their ideas to work, ensuring they talked with their customers to understand what would best make ordering DME easier. Since the beginning, they have focused on all these issues, while increasing efficiency and creating a friendly approach to purchasing medical supplies. 

Much of the current DME ordering process is manual, which can lead to inconsistencies or unreliability. By having to send email tracking numbers and order confirmations for each order to customers, the process becomes lengthy, and families and caregivers would be up late placing each order to ensure they got everything correct. 

With the new-founded capacity, Pure Vita Co. has big aspirations of not only growing their supplier and facility network, but also expanding options within the product to help service patients even better. Having Ventive on standby to help improve and enhance the product really gives the Pure Vita Co. founders the opportunity to bring their biggest ideas to life.
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Ventive’s Automated Solution

Medical supply companies have inefficient workflows that push back the supply chain, creating dangerous situations for patients who rely on getting their crucial equipment in a timely manner. The demand for DME is rising, especially as the population ages, and we can only expect lasting effects that will continue putting pressure on the medical supply industry. 

Pure Vita enlisted the help of Ventive to develop a custom portal that allows users to connect with medical suppliers all from one single simple-to-use web application. This not only takes the guesswork out of ordering and processing the orders, but it also provides a comprehensive dashboard where users can see vital information like tracking numbers, delivery dates, confirmation numbers, and more. 

Waiting for your medical supplies to be delivered isn’t like waiting for those new shoes you ordered or your monthly wine subscription; for people who depend on certain devices or supplies every single day, having delays not only creates unnecessary anxiety but could also send them to the hospital. 

Pure Vita has created a thoughtful business solution that will take on many of these pain points by:

  • Automating manual and repetitive tasks.
  • Becoming the central hub for all things DME.
  • Ensuring orders are accurate.
  • Keeping customers up-to-date on delivery information.

The Results

Industry professionals using the Pure Vita solution have seen an immediate impact. By creating a technology solution that is easy to use, Pure Vita gives power back to patients and care coordinators by providing these self-service features. Pure Vita has streamlined the complex DME industry.

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